《中华人民共和国国民经济和社会发展第十四个五年规划和2035年远景目标纲要》发布中，关于关注农村留守儿童问题，随着城镇化的快速发展，农村成年人纷纷选择进城务工，而大多数都将子女留在农村由老人照顾或者寄宿，导致出现大量的留守儿童。儿童期缺少父爱母爱，缺少教导，很多儿童出现了各种问题，希望政府和更多社会人士能对这类儿童给与关注。《柳山》电影创作团队，将目光放在这样一个维度，将我们引入更多的思考。
  Outline of the 14th Five-Year Plan(2021-2025)for National Economic and Social Development and Vision 2035 of the People's Republic of China pays attention to the issue of left-behind children in rural areas.With the rapid development of urbanization,rural adults have chosen to work in cities.Most of them leave their children in the countryside to be taken care of by the elderly or attend boarding schools,resulting in a large number of left-behind children.The lack of parents’love and instruction in childhood has led to various problems among left-behind children.We hope that the government and the public can pay more attention to these children.With such hope,the creation team of the film Mountain Village Full of Love brought us more thinking.
  电影《柳山》是一部反映留守儿童题材的原创院线电影，讲述一位山区小学教师、留守儿童和村长之间的生活、学习、离别的故事，描绘了贫困山区留守儿童搬迁到城镇的一段美好记忆。电影反映了国家脱贫攻坚成果，呼吁社会各界关爱留守儿童，关心孩子们的健康成长。
  Mountain Village Full of Love is an original cinema movie that reflects the theme of left-behind children.It tells the story of life,study and parting among an elementary school teacher,left-behind children and the village chief in a mountainous area.It depicts the happy memory of the relocation of left-behind children from impoverished mountainous areas to towns.The movie reflects the country’s achievements in poverty alleviation and calls on all sectors of society to care for left-behind children and their healthy growth.
  留守儿童公益海报设计大赛征集启动。本次主题海报设计大赛围绕以电影《柳山》题材进行创作，是在湖北省文学艺术界联合会、武汉设计之都促进中心的指导下，由湖北省美术家协会、湖北美术学院视觉艺术设计学院主办，湖北美术学院当代公共图像传播研究中心、深圳市插画协会武汉分会、武汉麦石百谷文化传媒有限公司承办，国内外行业专家组成评审团。本次赛事旨在通过海报创意设计，运用多元的艺术语言，承载社会美育的进步发展，联合中国原创电影力量的宣发，让更多人和机构关注留守儿童，关爱留守儿童。此次的电影《柳山》公益海报设计获奖和入围的作品，将由各个作者在海报上签名义卖。义卖所有的款项将由腾讯公益组织牵头组织，联合该赛事组委会及电影创作团队共同针对红色大别山区留守儿童学校进行捐赠。
  Charity Poster Design Competition for Left-behind Children of Mountain Village Full of Love is now soliciting works.The theme of the competition is based on the film Mountain Village Full of Love.Under the guidance of Hubei Provincial Federation of Literary and Art Circles and Wuhan City of Design Promotion Center,the competition is co-hosted by Hubei Artists Association and Visual Art Design School,Hubei Institute of Fine Arts.The judging panel is composed of domestic and foreign experts.The competition aims to call for more attention over and care for left-behind children through creative poster design and diverse artistic language,as well as to carry the progress and development of social aesthetic education,and to jointly promote Chinese original film.The award-winning and shortlisted works will be sold for charity with authors’signatures.The income from the charity sale will be donated to the schools for left-behind children in the Dabie Mountains,which used to be a revolution base area.Led by Tencent’s charity organization,the donation will be jointly carried out by the organizing committee of the competition and the creation team of the film.
  大赛组织单位
  /指导单位/
  湖北省文学艺术界联合会
  武汉设计之都促进中心
  /主办单位/
  湖北省美术家协会
  湖北美术学院视觉艺术设计学院
  /承办单位/
  湖北美术学院当代公共图像传播研究中心
  深圳市插画协会武汉分会
  武汉麦石百谷文化传媒有限公司
  /支持单位/
  武汉画院
  Whut中美艺术交流中心
  湖北省包装联合会设计委员会
  /赞助单位/
  透纳颜料公司（日本）
  /支持媒体/
  国际在线、人民日报、新浪湖北、楚天都市报、雅昌、湖北日报、今日湖北、武汉电视台、今日头条、腾讯新闻、新浪新闻、东方新闻、网易新闻、新浪官博、百度新闻、快传新闻、中国财经新闻在线、中国新闻发布网、一点资讯、中国经济观察网、观察者网、文楚网
  /支持院校/
  四川美术学院、西安美术学院影视动画系、武汉理工大学、华中科技大学、武汉大学、上海建桥学院、华中师范大学、湖北大学、湖北工业大学、武汉纺织大学、江汉大学、三峡大学、武汉学院、武汉工商学院
  Competition Organizers
  /Guiding Unit/
  Hubei Provincial Federation of Literary and Art Circles
  Wuhan City of Design Promotion Center
  /Host Unit/
  Hubei Artists Association
  Visual Art Design School,Hubei Institute of Fine Arts
  /Organizer/
  Contemporary Public Image Communication Research Center,Hubei Institute of Fine Arts
  Shenzhen Illustration Association Wuhan Branch
  Wuhan Maishibaigu Culture Media Co.,Ltd.
  /Support Unit/
  Wuhan Fine Art Academy
  Whut Sino-American Art Exchange Center
  Hubei Packaging Federation Design Committee
  /Sponsor/
  Turner Pigment Company(Japan)
  /Support Media/
  International Online,People’s Daily,Sina Hubei,Chutrian Metropolis Daily,Artron.net,Hubei Daily,Hubei Today,Wuhan TV,Toutiao,Tencent News,Sina News,East News,Netease News,Sina Official,Baidu News,Kuaichuan News,China Financial News Online,China News Publishing Network,Yidian Information,China Economic Observer Network,Observer Network,Wenchu Network
  /Support Colleges/
  Sichuan Fine Arts Institute,Film and Television Animation Department,Xi'an Academy of Fine Arts,Wuhan University of Technology,Huazhong University of Science and Technology,Wuhan University,Shanghai Jian Qiao University,Central China Normal University,Hubei University,Hubei University of Technology,Wuhan Textile University,Jianghan University,China Three Gorges University,Wuhan College,Wuhan Technology and Business University大赛组委会
  大赛组委会
  /总策划/
  刘春冰
  /主任/
  吴萍、王志新
  /副主任/
  王灵毅、王圆元
  /秘书长/
  王晓亮
  /副秘书长/
  徐盛
  /策展人/
  周振鹏、吴艺华
  /联合策展人/
  白若珺、陈辉、何轩、黄晋琪、阮莹、李俊
  /电影顾问/
  熙道·电影《柳山》导演
  /办公室主任/
  曾薇、赵启龙
  /组委会成员/（排名不分先后，按姓氏拼音首字母排序）
  陈辉、丁山、大迫修三(日)、傅杰、顾秀华、何轩、姜晓鹏、金炳律김병율(韩）、刘春冰、李路葵、梁柱、秋实、阮莹、吴艺华、吴萍、王志新、王灵毅、王晓亮、小池AMIGO(日)、朱志平、张辉、郑中
  /策展团队/（排名不分先后，按姓氏拼音首字母排序）
  陈旭、陈海金、贾崇阳、李凌子、罗雪、刘依玲、吴士俊、杨智凯、朱珂沁华、张俊杰、曾慧
  Organizing Committee
  /Chief Planner/
  Liu Chunbing
  /Director/
  Wu Ping,Wang Zhixin
  /Deputy Director/
  Wang Lingyi,Wang Yuanyuan
  /Secretary General/
  Wang Xiaoliang
  /Deputy Secretary General/
  Xu Sheng
  /Curator/
  Zhou Zhenpeng,Wu Yihua
  /Co-Curator/
  Bai Ruojun,Chen Hui,He Xuan,Huang Jinqi,Ruan Ying,Li Jun
  /Film Counselor/
  Xi Dao,Director of Mountain Village Full of Love
  /Director of Executive Office/
  Zeng Wei,Zhao Qilong
  /Members of Organizing Committee/
  （sorted by the first letter of the phonetic alphabet）
  Chen Hui,Ding Shan,Shuzo Osako(Japan),Fu Jie,Gu Xiuhua,He Xuan,Jiang Xiaopeng,Liu Chunbing,Li Lukui,Liang Zhu,Qiu Shi,Ruan Ying,Wu Yihua,Wu Ping,Wang Zhixin,Wang Lingyi,Wang Xiaoliang,Koike Amigo,Zhu Zhiping,Zhang Hui,Zheng Zhong
  /Curator Team/
  （sorted by the first letter of the phonetic alphabet）
  Chen Xu,Chen Haijin,Jia Chongyang,Li Lingzi,Luo Xue,Liu Yiling,Wu Shijun,Yang Zhikai,Zhu Keqinhua,Zhang Junjie,Zeng Hui
  国际评审团库(排名不分先后，按姓氏拼音首字母排序)
  图片
  /陈辉/
  图片
  /丁山/
  图片
  /大迫修三(日)/
  图片
  /傅杰/
  图片
  /顾秀华/
  图片
  /何轩/
  图片
  /姜晓鹏/
  图片
  /金炳律김병율(韩)/
  图片
  /刘春冰/
  图片
  /李路葵/
  图片
  /梁柱/
  图片
  /秋实/
  图片
  /阮莹/
  图片
  /吴艺华/
  图片
  /吴萍/
  图片
  /王志新/
  图片
  /王灵毅/
  图片
  /王晓亮/
  图片
  /小池AMIGO(日)/
  图片
  /朱志平/
  图片
  /张辉/
  征集时间
  2021年11月15日——12月26日
  赛程安排
  /作品提交/
  征集截止时间：2021年12月26日23:59
  *详见【如何参赛】与【参赛须知】
  /初评/
  评审时间：2022年1月10日—1月12日
  评审标准：初评评审从设计性（画面+文字）的角度对所有有效投稿作品进行评选，此环节产生120件入选作品。入选作品将进入终评环节，产生学术奖，佳作奖，优秀奖三个奖项。
  结果公布时间：2022年1月15日
  /终评/
  评审时间：2022年2月
  评审标准：终评评审从作品的电影性、艺术性、商业性、情感性综合考虑，对产生的入选作品进行终评评审。获奖者将得到组委会颁发的证书及奖品。
  结果公布时间：2022年2月
  奖项设置
  经过专业初评、终评两个评审环节，最终评选出8件获奖作品和100件入选作品。其中入选作品前30件的作者具备申请湖北省美术家协会会员资格的一次条件。具体奖项设置及奖励方式如下：
  学术奖1名：证书+价值5000元奖品(进口高级专业美术材料+出席电影首映礼)
  佳作奖2名：证书+价值3000元奖品(进口高级专业美术材料+出席电影首映礼)
  优秀奖5名：证书+价值1000元奖品(进口高级专业美术材料+出席电影首映礼)
  入选奖100名：证书
  最佳组织奖12名：证书
  Schedule
  /Contribution/
  Deadline:23:59,December 26,2021
  *For details,please refer to【How to Participate】and【Instructions for Participation】
  /Preliminary Evaluation/
  Time:January 10,2022 to January 12,2022
  Judging criteria:The preliminary evaluation will select 120 works out of all valid submissions from the perspective of design(picture+text).The selected works will enter the final evaluation stage,and there will be three awards:academic awards,best work,and merit award.
  Result announcement time:January 15,2022
  /Final Evaluation/
  Time:February,2022
  Judging criteria:The final evaluation is based on the comprehensive consideration of the cinematic,artistic,commercial,and emotional aspects of works.Award winners will receive certificates and prizes from the organizing committee.
  Result announcement time:February,2022
  Awards
  After preliminary evaluation and final evaluation,8 award-winning works and 100 selected works will be selected.The specific award setting and reward methods are as follows:
  1 academic awards:certificate+prizes worth 5,000 yuan(imported advanced professional art materials+entrance ticket to the film premiere)
  2 best work:certificate+prizes worth 3,000 yuan(imported advanced professional art materials+entrance ticket to the film premiere)
  5 merit award:certificate+prizes worth 1,000 yuan(imported advanced professional art materials+entrance ticket to the film premiere)
  100 Selected Award:certificate
  12 Best Organizing Award:certificate
  如何参赛
  /征集对象/
  面向高校师生、社会广大设计师和设计爱好者征集，以个人或团体形式参赛。
  /设计要求/
  1.核心主题
  a.关注农村留守儿童，随着城镇化的快速发展，农村成年人纷纷选择进城务工，而大多数都将子女留在农村由老人照顾或者寄宿，导致出现大量的留守儿童，希望创作者针对这类儿童及社会情况进行创作，体现“关爱”、“呵护”、“陪伴”等有温度的插图海报。
  b.以电影《柳山》内容为基础，聚焦电影背景，可参考电影部分场景资料（点击阅读原文下载组委会提供的相关电影资料，提取码：17uq），反映全社会对留守儿童的关怀，提倡构建适合未成年健康成长的社会环境，创作该电影宣传海报。
  2.理念内涵
  a、海报设计需围绕电影《柳山》的主题展开，呼吁社会更多重视留守儿童的成长，彰显社会责任与使命，呼应时代诉求，体现时代风貌。
  b.作为以湖北省为创作背景，首次真实还原记录留守儿童的主题电影，文化特色需展现出沉稳大气的风格，主题海报应具备一线视野，体现一线专业水平。
  3.必要元素
  海报设计方案中须体现“柳山”电影作品名称字样。
  4.作品规格
  海报设计方案须以竖版海报形式提交，尺寸为70cm×100cm，分辨率为300dpi，RGB及CMYK色彩模式JPEG格式的图片各一张。入选作品需提供电子源文件AI或PSD格式，海报中使用字体必须标注字体名称。
  5.创作手法不限
  参赛须知
  /投稿方式/
  1.参赛作者需按要求提供电子作品，一位作者仅限投稿3幅，团队仅限投稿10幅。下载提交《电影‘柳山’留守儿童公益海报设计大赛报名登记表》及《电影‘柳山’留守儿童公益海报设计大赛版权承诺书》。于2021年12月26日前统一发送组委会邮箱。
  2.参赛作品打包压缩并与《电影‘柳山’留守儿童公益海报设计大赛报名登记表》及《电影‘柳山’留守儿童公益海报设计大赛版权承诺书》（其中《电影‘柳山’留守儿童公益海报设计大赛版权承诺书》需打印，签字或者盖章后扫描）以附件形式发送至邮箱：2859104304 qq.com。邮件主题、海报设计方案、参赛作品登记表均请按照：“方案名称+参赛作者姓名+手机号码”规范命名。
  3.点击阅读原文下载《电影‘柳山’留守儿童公益海报设计大赛报名登记表》及《电影‘柳山’留守儿童公益海报设计大赛版权承诺书》，提取码：17uq。
  4.联系人：陈旭联系电话：15871481951
  5.二维码提取文件（微信扫码即可获取文件）
  图片
  /参赛作品权限/
  参赛作品一律为作者原创作品，严禁使用高仿、抄袭他人作品参展！否则造成任何法律纠纷或责任，作者自负，本赛事组委会将在各个网站进行公告，并取消其参赛资格。参赛者应保证不会因使用其参赛作品而产生任何版权或知识产权纠纷，本赛事组委会及评委拥有对参赛作品的评选权利。本赛事组委会拥有对参赛作品的商用、出版(含电子出版)、研究、摄影、录像、宣传等权利。本赛事组委会拥有对上述赛事规则的最终解释权。
  /参赛说明/
  本次赛事不收取任何费用。凡送作品参评、参赛作者，视为已确认并遵守本征稿通知的各项规定。
  How to Participate
  /Candidates/
  College teachers and students,designers and design enthusiasts can participate as individuals or groups.
  /Design Requirements/
  1.Core Theme
  a.Pay attention to left-behind children in rural areas.With the rapid development of urbanization,rural adults have chosen to work in cities.Most of them leave their children in the countryside to be taken care of by the elderly or attend boarding schools,resulting in a large number of left-behind children.Concerning this kind of children and social situations,the participators are expected to create illustrated posters embodying ideas such as“love”,“care”and“accompany”.
  b.Based on the content of the film Mountain Village Full of Love,you can focus on the background of the film,and refer to some materials of the movie(click the button of“Read the Original Text”to download relevant film information provided by the organizing committee,download code:17uq).You can created film posters that reflect the whole society’s care for the left-behind children,and advocate construction a social environment suitable for minors’healthy growth.
  2.Connotation of the Concept
  a.The poster design needs to be developed around the theme of the film,calling on the society to pay more attention to the growth of left-behind children,highlighting social responsibility and mission,echoing the demands of the times,and reflecting the characteristics of the times.
  b.With the creative background of Hubei Province,Mountain Village Full of Love is the first film that truly restores the life of left-behind children.Posters for the film should show calm and grand cultural characteristics with first-line vision and first-line professional level.
  3.Essential Element
  The poster design must bear the name of the film.‘’
  4.Size
  The poster design proposals are required to be submitted in the form of a vertical poster,with a size of 70cm×100cm,a resolution ratio of 300dpi,and one picture each in JPEG format in RGB and CMYK color modes.The selected works are required to provide the electronic source file in AI or PSD format,and the font used in the poster should be marked with the font name.
  5.Creative techniques unlimited
  Instructions for Participation
  /Contribution Method/
  1.Participating authors are required to provide electronic works as required.One author is limited to 3 submissions,and one team 10 submissions.Download the"Registration Form for Charity Poster Design Competition for Left-behind Children of Mountain Village Full of Love"and the"Copyright Commitment Letter for Charity Poster Design Competition for Left-behind Children of Mountain Village Full of Love".And submit to the mailbox of the organizing committee before December 26,2021.
  2.The entries are packaged together with the"Registration Form for Charity Poster Design Competition for Left-behind Children of Mountain Village Full of Love"and the"Copyright Commitment Letter for Charity Poster Design Competition for Left-behind Children of Mountain Village Full of Love"(the latter should be a scanning copy with the author’s signature),and sent as an attachment to the mailbox:2859104304 qq.com.The subject of the email,poster design proposal,and entry registration form should be named in accordance with:"Proposal name+name of the participating author+mobile phone number".
  3.Click the button of“Read the Original Text”to download"Registration Form for Charity Poster Design Competition for Left-behind Children of Mountain Village Full of Love",download code:17uq.
  4.Contact:Chen Xu(Tel:15871481951)
  /Entry Permissions/
  All entries shall be the original works of the authors.Highly imitation and plagiarism are strictly forbidden.Any legal disputes or responsibilities arising from the above reasons shall be solely borne by the authors.The organizing committee of the competition will make an announcement on various websites and disqualify the author from participating in the competition.Participants should ensure that they will not cause any copyright or intellectual property disputes due to the use of their entries.The competition organizing committee and judges have the right to select entries.The organizing committee of this competition has the rights to commercialize,publish(including electronic publishing),research,photography,video,and publicity of the entries.The organizing committee of this competition reserves the final right to interpret the above-mentioned competition rules.
  /Note/
  This competition charges no fee.Authors who submit their works for evaluation shall be deemed to have confirmed and will abide by the provisions of this notice.
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