一、大赛背景
  当汽车从‘功能容器’进化为‘生活伙伴’，汽车不再是冰冷的工具，而是承载多元人群生活方式的载体。本届大赛以“用户定义汽车”为出发点，向全球设计者发出挑战——以真实世界为线索，构建品牌家族化产品阵列——基于同一品牌，相同轴距，打造2款以上车型。通过定义场景，满足不同人群、场景的差异化需求；通过品牌语言的内在统一，诠释“多元共生”的时代命题，创写未来的无限可能！
  二、设计目标
  人群场景深耕：每款车型需锁定一类真实用户群体，通过设计回应其核心需求。
  品牌基因进化：在荣威、荣威飞凡、名爵中任选品牌，再定义其家族化设计语言。
  家族化叙事力：通过2款以上车型的协同设计，展现品牌如何以统一的设计哲学服务不同生活方式。
  三、作品提交内容及要求：
  1.车型平台限定:
  提交的系列作品需基于车身长度不得小于3800mm，不得大于5000mm。
  2.个人介绍：
  100秒自我介绍MP4视频*1，简历pdf*1。*如有作品集可附带提交（不做强制要求）。
  3.展示板面两张：
  A3幅面大小[420×297mm]、JPEG格式且分辨率不低于300DPI，排版形式横向排版；内容中必须包含：草图展示，方案前后45度3D渲染效果图各一张，正视图及侧视图的车身布局(Package)一张。*设计作品需体现品牌（品牌选择：荣威，荣威飞凡，名爵）作品尺寸需满足以下条件：车身长度不得小于3800mm，不得大于5000mm。*展示板还可以展示：设计理念诠释、车身布局、概念草图、人机工程、细节设计等内容。（不做强制要求）
  4.3D数字模型文件：
  可接受的软件格式包括但不限于：Alias、Pro-E、UG、Catia、Maya、3D Max、Rhino、Blender。
  四、评审维度
  1.用户穿透力（30%）:场景真实性，洞察颗粒度。
  2.品牌进化力（30%）:基因传承度，创新突破性。
  3.阵列协同力（20%）:谱系辨识度，品类互补性。
  4、设计表现力（20%）:风格原创度，表现感染力。
  REAL WORLD·SEASON 3
  REAL WORLD·DIVERSE SYMBIOSIS
  Decoding Reality,Mapping Symbiosis
  I.Competition Background
  As automobiles evolve from"functional vessels"to"lifestyle companions,"they are no longer cold,utilitarian tools but dynamic carriers that reflect the diverse lifestyles of their users.This year’s competition challenges global designers to redefine automotive innovation from the perspective of"user-defined vehicles."Grounded in real-world scenarios,participants are tasked with constructing a cohesive brand-family product portfolio—developing two or more distinct models derived from a shared platform.By defining specific usage contexts,designers must address the unique needs of varied demographics and scenarios.Simultaneously,they must articulate the era’s theme of"diverse symbiosis"through a unified brand design language,unlocking infinite possibilities for the future of mobility.
  II.Design Objectives
  1.In-depth Exploration of User-Scenario Segmentation
  Each vehicle model needs to target a specific real-life user group and address their core needs through design.
  2.Evolution of Brand DNA
  Choose one brand from ROEWE,RISING,and MG,and re-define its family-style design language.
  3.Narrative Power of Family-style Design
  Through the collaborative design of more than two vehicle models,demonstrate how the brand serves different lifestyles with a unified design philosophy.
  III.Submission Content and Requirements for Works
  1.Vehicle Platform Limitations:
  The series of works submitted should be based on vehicles with a body length not less than 3800mm and not more than 5000mm.
  2.Personal Introduction:
  ·One 100-second self-introduction MP4 video.
  ·One resume in PDF format.*If you have a portfolio,you can submit it along(not mandatory).
  3.Two Display Boards:
  ·Size:A3 format[420×297mm],in JPEG format with a resolution of not less than 300DPI,and arranged in a horizontal layout.The content must include:sketch display,one 3D rendering effect drawing at a 45-degree angle before and after the scheme,and one body layout(Package)of the front view and side view.*The design work must reflect the brand(brand options:ROEWE,RISING,MG).The size of the work should meet the following conditions:the body length shall not be less than 3800mm and not more than 5000mm.*The display boards can also show the following content(not mandatory):interpretation of the design concept,body layout,conceptual sketches,ergonomics,detail design,etc.
  4.3D Digital Model Files:
  Acceptable software formats include but are not limited to:Alias,Pro-E,UG,Catia,Maya,3D Max,Rhino,Blender.
  IV.Evaluation Dimensions
  1.User Penetration(30%)
  ·Scenario authenticity;·Granularity of insights.
  2.Brand Evolution(30%)
  ·Degree of genetic inheritance;·Innovation and breakthrough.
  3.Array Synergy(20%)
  ·Distinguishability of the pedigree;·Complementarity of categories.
  4.Design Expressiveness(20%)
  ·Originality of style;·Expressive appeal.
  一、产教融合创新实验项目
  随着汽车行业的快速发展，具备创新思维和跨学科知识的复合型设计人才备受欢迎。今年SDC整合原有四大分赛道的师资力量及赛事资源，成立产教融合创新实验项目，鼓励不同专业背景的学生以团队形式完成企业命题，为汽车设计产业注入更有活力的新鲜血液。本次挑战以“空间再定义”为题，以设计思维为脉络，向全球设计者发起用车体验设计的挑战。请参赛者选择荣威，荣威飞凡、名爵，中的任一品牌，通过卓越的洞察力，展开多样主题的设计研究。通过呈现系统性的设计思考与解决方案，把握“多元共生”的时代脉搏，重构时代的新坐标。
  二、赛道形式
  参赛形式：
  以学校为战队向SDC组委会提交申请，每个战队可含多个小组。可小组参赛，可单人成组参赛，每小组不超过3人。不限专业，支持非设计类选手参赛。各战队最终派出1支小组代表学校参加决赛。
  赛道要求：
  请参赛者选择荣威，荣威飞凡，名爵中的任一品牌，对其进行用车体验的再设计。请选手以卓越的洞察力，围绕感兴趣的主题，展开空间再定义的汽车研究设计。呈现系统性的设计思考与解决方案。要求全局系统设计，部分可落地可体验。
  产出要求：
  创新融合赛道欢迎具备设计思维的跨学科背景设计师参与，基于赛道命题完成洞察、发散研究、成果产出的完整项目流程。小组参赛同样鼓励多样的角色为团队赋能，产品经理、内容运营官、代码大神…结合多样的生产工具，参赛者皆可利用各自的长处为作品添砖加瓦。产出形式不限，以设计思维为底，参赛者可以选择服务设计、交互设计、材料设计、系统设计、可视化设计等设计形式完成最终的落地产出。
  三、参展作品提交内容及要求：
  在各学校战队中我们将与校方指导老师共同评选出最佳作品入选上汽设计国际挑战赛闭幕式及颁奖典礼，入选团队需提供：
  1.（小组）自我介绍：
  100秒自我介绍MP4视频*1，简历每个成员各一份pdf*1。*如有作品集可附带提交（不做强制要求）。
  2.PPT：
  需包含设计背景、设计内容、设计解析及成果展现。
  3.展板
  需包含设计背景、设计意图、设计解析及成果展现。
  4.视频：
  需清晰体现设计理念、设计语境及设计目标。不超过150秒，不大于2G。
  5.原型：
  可互动体验Booth，形式不限。
  四、评审维度
  01用户穿透力（25%）
  好的开始是成功的一半，不管是技术创新亦或是人群深耕，锁定明确的语境，体现颗粒度清晰的洞察场景。
  02创新进化力（25%）
  通过强有力的设计思维，响应系统性的创新设计内容。
  产出形式不限，鼓励服务设计、交互设计、材料设计、平面设计等多样的体现形式。
  03超级产品力（25%）
  展现完整性与富有潜力的产出内容。
  04设计表现力（25%）
  通过充满感染力的原创设计给观看者带来美的感官体验。
  Redefinition of Space
  Innovation Experimental Project of Industry-Education Integration
  With the rapid development of the automotive industry,composite design talents with innovative thinking and interdisciplinary knowledge are highly sought after.This year,SDC has integrated the teaching staff and competition resources of the original four sub-race tracks and established an innovation experimental project of industry-education integration,encouraging students from different professional backgrounds to complete corporate propositions in teams,injecting more dynamic fresh blood into the automotive design industry.This challenge is themed"Redefinition of Space"and,guided by design thinking,issues a challenge of vehicle usage experience design to designers around the world.Participants are required to choose any one of the brands,Roewe,MG,or Roewe Feifan,and conduct design research on diverse themes through excellent insight.By presenting systematic design thinking and solutions,they should grasp the pulse of the era of"pluralistic symbiosis"and reconstruct the new coordinates of the era.
  II.Track Form
  Form of Participation:
  Each school should submit an application to the SDC Organizing Committee as a team.Each team can consist of multiple groups.Participants can form groups or participate individually.Each group should have no more than 3 members.There are no restrictions on majors,and non-design majors are also welcome to participate.Each team will finally send one group to represent the school in the final.
  Track Requirements:
  Participants are required to choose any one of the brands,Roewe,MG,or Roewe Feifan,and redesign the vehicle usage experience for that brand.Participants should,with excellent insight,conduct automotive research and design on the redefinition of space around the theme they are interested in.Present systematic design thinking and solutions.A global and systematic design is required,and some parts should be implementable and experienceable.
  Output Requirements:
  The Innovation Integration Track welcomes designers with interdisciplinary backgrounds and design thinking to participate.They should complete the entire project process of insight,divergent research,and result output based on the track proposition.Group participation also encourages diverse roles to empower the team.Product managers,content operation officers,code experts...With a variety of production tools,participants can all use their respective strengths to contribute to the work.The form of output is not limited.Based on design thinking,participants can choose design forms such as service design,interaction design,material design,system design,and visual design to complete the final implementation output.
  III.Submission Content and Requirements for Exhibited Works
  Among the teams from each school,together with the school's instructor,we will select the best works to be included in the closing ceremony and award ceremony of the SAIC Design International Challenge.The selected teams are required to provide:
  1.(Group)Self-introduction:
  One MP4 video of a 100-second self-introduction*1,and one PDF resume for each team member*1.
  *If there is a portfolio,it can be submitted together(not mandatory).
  2.PPT:
  It should include the design background,design content,design analysis,and result presentation.
  3.Display Board:
  It should include the design background,design intention,design analysis,and result presentation.
  4.Video:
  It should clearly reflect the design concept,design context,and design objectives.The duration should not exceed 150 seconds,and the size should not exceed 2G.
  5.Prototype:
  An interactive Booth experience,with no restrictions on the form.
  IV.Evaluation Dimensions
  01 User Penetration(25%)
  A good beginning is half the battle.Whether it is technological innovation or in-depth research on specific user groups,clearly define the context and reflect insights into scenarios with clear granularity.
  02 Innovative Evolution Ability(25%)
  Respond to systematic innovative design content through powerful design thinking.
  The form of output is not limited,and diverse forms of expression such as service design,interaction design,material design,and graphic design are encouraged.
  03 Super Product Ability(25%)
  Demonstrate complete and promising output content.
  04 Design Expressiveness(25%)
  Bring a beautiful sensory experience to the viewers through infectious original designs.
  每个时代有每个时代的代表性车型。20年前的桑塔纳、奇瑞QQ，家轿时代的大众朗逸、日产轩逸，再到SUV时代的哈弗H6、荣威RX5，如今的比亚迪的海鸥、理想L6789等车型——这些车型不仅响应了时代主流需求，更是设计思维演变的有形载体，引领了无数汽车设计师的创新方向。5年后的主流车型会是什么？谁是下一个时代的购车关键人群？什么会成为产品形态的关键驱动因素？设计创新将从哪些维度重新定义产品形态的进化路径？
  作品要求：
  利用设计思维进行广泛的资料搜集和战略分析，形成完整的分析报告和明确的产品与设计策略。需要观点明确、资料全面、数据真实可靠，有实地调研成果；框架逻辑清晰、画面逻辑清晰，具有易读性和吸引力。鼓励运用跨学科工具与方法进行问题定义与解决，并适当应用AI工具可视化策略成果。
  提交材料：
  1、个人介绍：100秒自我介绍MP4视频*1，简历pdf*1。2、研究报告：PDF格式，16:9横向排版
  材料形式：
  除个人介绍材料外，其余材料建议以16:9 PDF文件、JPEG文件、MP4文件提交（要求图片像素不小于300M，视频材料时长3分钟以内)
  Product and Design Strategy Sub-Track
  The Next Mainstream
  Each era produces iconic vehicle models that define automotive trends.From the Santana and Chery QQ of two decades ago,to the Volkswagen Lavida and Nissan Sylphy in the family sedan era,followed by the SUV era's Haval H6 and Roewe RX5,and now the BYD Seagull and Li Auto L6/7/8/9 series-these models not only responded to mainstream demands but also served as tangible embodiments of evolving design philosophies,guiding innovation directions for countless automotive designers.
  -What will be the dominant vehicle model in 5 years?
  -Who will emerge as the key consumer demographic in the next era?
  -What factors will drive product form evolution?
  -Through which design dimensions will innovation redefine product development trajectories?
  Work Requirements:
  Strategic Analysis Framework:
  -Employ design thinking for comprehensive data collection and strategic analysis;
  -Develop complete analytical reports with clear product and design strategies;
  -Present well-defined viewpoints supported by authentic data and field research findings.
  Presentation Standards:
  -Structured logical framework with visual clarity;
  -Engaging and readable presentation style;
  -Cross-disciplinary tools encouraged for problem definition/solving;
  -AI-assisted visualization of strategic outcomes recommended.
  Submission Materials:
  1.Personal Profile:
  -100-second self-introduction video(MP4 format)
  -Resume(PDF format)
  2.Research Documentation:
  -Full research report(PDF format,16:9 landscape layout)
  Format Specifications:
  -Supporting Materials:
  -16:9 ratio PDF/JPEG/MP4 files;
  -Image resolution no less than 300 dpi;
  -Video duration under 3 minutes.
  我们正经历一场沉默的消费变革，方向盘上的纹理开始代替车标说话，门板缝线的走向暗藏身份密码，充电口的雕刻图案成为亚文化圈的接头暗号——这不是科幻剧情，而是Z世代用购物车投票的现实。据《2024汽车行业用户洞察与营销趋势白皮书》以及麦肯锡调研显示：
  -72%的年轻消费者会因“拍照好看具备社交属性”放弃性能更强的车型
  -有625.9万条浏览带#汽车改造tag的内容在社交平台流动
  -车漆颜色与内饰材质的讨论热度超过汽车性能百公里加速时间
  但当下汽车CMF设计正陷入一些困局：过分同质化，就像莫兰迪色、哑光金属、参数化纹理...设计语言在AIGC推荐中不断近亲繁殖，并且越来越多用户记住的是“多巴胺配色”，而非品牌想传递的价值主张。这不是一场普通的设计竞赛，当“美拉德废土风”以17.8亿播放量血洗小红书，当“可露丽反差美学”成为新型社交货币——汽车CMF的战场早已从流水线转移到注意力丛林。
  作品要求：
  我们需要的不仅仅是一个完整的配色方案，你的作品同时也需要回答：如何将色彩材质触感设计与荣威、名爵的品牌精神绑定，一眼即品牌？如何做有“社交感”的叙事表达来突出CMF设计，创造热点并为品牌传播赋能？
  提交材料：
  1.个人介绍：个人简历pdf*1，个人作品集*1，100秒自我介绍MP4视频*1。
  2.方案报告：1份完整16:9报告，横向排版。包含主题阐释/目标人群分析/设计趋势/故事板/材质板/内外饰效果图/“社交感”叙事策划。
  3.创新材料，前沿技术：在材料创新上体现可持续、低碳环保的理念，在作品中给出创新度高且具有可行性的材料设计说明。
  4.展示视频：要求提供展示CMF设计方案的视频，时长不超过2min，MP4格式，1920*1080，小于500M。
  上述为基本的投稿要求，同时也鼓励大家采用更加丰富和多元的形式进行投稿。
  CMF Sub-track
  "SymbioticImprint:Popular Tags Cultivation Program for CMF Design"
  We are witnessing a silent consumption revolution,where the textures on the steering wheel start to speak louder than the car logos,the stitching on the door panels conceals identity codes,and the engraved patterns on the charging ports become secret handshakes in subcultures.This is not a science fiction plot,but the reality where Generation Z casts their votes with shopping carts.According to the"2024 Automotive Industry User Insights and Marketing Trends White Paper"and McKinsey's research:
  ·72%of young consumers would give up a car model with better performance in favor of one that"looks good in photos and has social attributes."
  ·There are 6.259 million views of content tagged with#carcustomization circulating on social platforms.
  ·Discussions on car paint colors and interior materials have surpassed those on car performance,such as 0-100km/h acceleration times.
  However,the current state of automotive CMF(Color,Material,and Finish)design is trapped in some dilemmas:excessive homogenization,with design languages like Morandi colors,matte metals,and parametric textures constantly inbred through AIGC recommendations.Increasingly,users remember the"dopamine color schemes"rather than the value propositions that brands intend to convey.
  This is not an ordinary design competition.When the"Maillard Wasteland Style"garnered 1.78 billion views and took over Xiaohongshu(a popular Chinese social media platform),and when the"Crème Brûlée Contrast Aesthetics"became a new form of social currency,the battlefield for automotive CMF has already shifted from the assembly line to the attention jungle.
  Submission Requirements:
  We are looking for more than just a complete color scheme.Your work should also address how to bind the color,material,and tactile design with the brand essence of Roewe/MG,making the brand recognizable at a glance.Additionally,it should present a"social-savvy"narrative expression to highlight the CMF design,create buzz,and empower brand communication.
  Submission Materials:
  1.Personal Introduction:
  PDF resume;o1 portfolio;MP4 self-introduction video(100 seconds)
  2.Proposal Report:
  complete 16:9 report,landscape layout;oIncluding theme explanation,target audience analysis,design trends,storyboard,material board,interior and exterior rendering images,and"social-savvy"narrative planning
  3.Innovative Materials and Cutting-edge Technologies:
  Demonstrate sustainability and low-carbon environmental protection concepts in material innovation;Provide design specifications for highly innovative and feasible materials in the work
  4.Presentation Video:
  Provide a video showcasing the CMF design proposal;Duration not exceeding 2 minutes,MP4 format,1920*1080 resolution,less than 500MB in size;The above are the basic submission requirements,and we also encourage everyone to submit their works in richer and more diverse forms.
  版权申明
  您需确保您的作品为原创作品，且未被授权给任何组织或个人商用（不论有偿或无偿）。本次比赛不接受在其他比赛中投稿的作品参赛。主办方对在本次大赛中所提供的所有参赛作品均享有合法使用权益，参赛者一旦参赛，则视为同意并授权主办方及其关联公司自投稿之日起至大赛结束以后无偿地在全球范围内将其投稿作品用于活动和产品、品牌宣传，包括但不限于将作品用于全媒体平台、艺术展会，零售店以及路演等营销活动，据此使用参赛作品时不需要再另行通知参赛者或征得参赛者的同意。主办方及其关联公司有权基于以上目的授权合作方使用投稿作品。获得全球一等奖，二等奖，三等奖，优秀奖，新星奖及最佳创意奖的参赛作品的版权（包括但不限于复制权、发行权、出租权、展览权等权利）转让给主办方，归主办方所有。
  Copyright Statement

  You need to ensure that your work is an original work and has not been authorized for commercial use by any organization or individual(whether for a fee or free of charge).Works that have been submitted to other competitions are not accepted in this competition.The organizer has the legal right to use all the participating works provided in this competition.Once a participant enters the competition,it is deemed that the participant agrees and authorizes the organizer and its affiliated companies to use the submitted work free of charge worldwide from the date of submission until after the end of the competition for activities,product promotion,and brand publicity,including but not limited to using the work on all media platforms,art exhibitions,retail stores,and roadshows and other marketing activities.There is no need to notify the participant or obtain the participant's consent when using the participating work for the above purposes.The organizer and its affiliated companies have the right to authorize partners to use the submitted works based on the above purposes.The copyright(including but not limited to the rights of reproduction,distribution,lease,exhibition,etc.)of the participating works that win the global first prize,second prize,third prize,excellence award,rising star award,and best creative award shall be transferred to the organizer and belong to the organizer.

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