“iF Design Award 2020 x 4”
  1
  —
  OCD
  2020年，
  虽疫情当前，但我们我们坚信，
  终会等到春暖花开，山河无恙，
  2020年，
  OCD甲古文创意喜报频传，鼓舞人心。
  ——
  甲古文创意在2020年迎来开门红
  斩获四项德国iF设计大奖
  iF Design Award
  iF设计奖，简称“iF”，创立于1953年，该奖是由德国历史最悠久的工业设计机构-——汉诺威工业设计论坛(iF Industrie Forum Design)每年定期举办的。它以“独立、严谨、可靠”的评奖理念闻名于世，旨在提升大众对于设计的认知，被誉为国际工业设计的“金像奖”。目前是和德国RedDot(红点)设计大奖齐名的国际性设计奖项，是世界上知名设计竞赛中最有影响的竞赛之一。
  这场iF独有的国际设计盛会的举办地点即位于汉堡港中区、占地6,000平方米的仓库“Schuppen 52”，其悠久的历史背景可以追溯至德意志帝国时代。
  在这里，举凡评选中的产品设计、传达设计、包装设计、服务设计、建筑和室内设计以及专业概念领域的参赛作品，皆能良好且完整地呈现细节供评审审视。
  OCD x IF Design Award
  1
  WISEMAN BEER
  独特性：瓶身上用了一个立体的形象，产品信息全部浓缩在瓶颈，整体给人一种简洁大方的视觉冲击。区别于常见的啤酒包装。
  The first significant aspect of this design is the unique effect.The bottle of the design applies a three-dimensional image.The bottleneck of the design reveals the product information.The visual result of the design brings out a simple and generous impact.
  艺术性：为了让产品与消费者产生共鸣，在视觉表现上用了一个怪诞、轻松的形象，拉近产品与消费者的距离，加上瓶身上的浮雕设计，使产品看起来更像是件艺术品。
  Another significant aspect of this design is the artistic effect.In order to create a relationship between consumer and the product,the design applies a grotesque and lively image.The relief design on the bottle leads the whole product to seem like an artwork.
  2
  迎驾贡酒
  Yingjiagong Baijiu
  迎驾贡酒厂地处北纬的大别山腹地，酒厂周边环绕着大片竹林给酒厂带来了天然的酿酒环境，环境宜人，冷热适中，雨量充沛，常年云雾缭绕山林间，呈现出的中国山水画意境，给设计带来了极大的震撼和灵感。我们提炼出中国山水画的意境，将山脉3D立体还原在于瓶中。
  The distillery of Yingjiagong locates at the northern latitude of Dabie Mountain.The environment of the mountain area is pleasant;the temperature of the mountain area is moderated with abundant rainfall.Dabie Mountain is surrounded by the cloud all year round,which seems like a Chinese landscape painting.The image of the Dabie Mountain gives inspiration to the designers for the design.The design expresses the artistic context of the Dabie Mountain area through a three-dimensional stereoscopic method.
  3
  三两匠
  San Liang Jiang
  瓶型从中国三星堆文物外形特征展开设计，瓶型大小适中，易于把玩，瓶身上半部分可当杯子使用、整体可做文物摆件，极具实用性、功能性、观赏性。
  The design of bottle type is inspired by the shape of the Chinese Sanxingdui cultural relics.The bottle size is moderate and easy to play.The upper part of the bottle can be used as a cup,and the whole can be used as a cultural relic decoration.The design is very practical,functional and ornamental.
  盒型内部以饕餮纹进行装饰，将瓶体包裹于泥土材质中，内置小铲和刷子，可使其发掘，当用户在开启包装的同时也是在对一件文物发掘和探索过程，增强用户与产品之间的互动性和体验感。
  The design of the inside box is decorated with crepe.The bottle is wrapped in a clay material.A built-in spatula and brush in the product box can be used for excavation.The customer can use the built-in tools to do excavating when they open the lid.The design tries to enhance the interaction effect between product and customer.
  4
  T-house Time
  该产品通过三角盒之间的连接，在不同的变换收缩下可以产生不同的形态，每个三角盒中装有茶叶包，在茶叶盒变形到最大时，中间的空间可稳定的放置杯子，有趣的将茶叶包茶叶盒和茶杯之间联系起来，实现了茶叶盒的利用最大化。
  This product can turn into different shapes through its transformation and contraction function.Each small triangle box of the product can be filled with a tea bag.When the tea box is deformed to the maximum,the space in the middle can stably place the cup.The design achieves the maximum utilization of the tea box.
  包装盒的图形采用基础的几何元素进行切割，清新的绿与深沉的红颜色上产生碰撞，表达采青的场景：一芽一叶、辽阔茶田、淳朴采茶人……传递出产品的包装与承载物之间所蕴含的联系。该包装不同于传统茶叶盒的“盒”的概念，变形收缩盒不仅仅作为包装，也可以是一种玩具，多种巧妙的使用方式，让包装产生了更多的趣味性。
  The patterns on the packaging box apply cutting effect with basic geometric elements.The fresh green and dark red colour in the design expresses the idea of the product.Tea box can become a plaything.The idea of this design is not restricted to the traditional form of the tea box.The design brings out an interesting result.
  ——
  喜报叠传，荣膺桂冠，
  甲古文创意始终不忘初心，砥砺前行，
  感谢IF对甲古文创意的肯定与支持！
  未来，甲古文创意奖持续创造出更多优秀的作品，
  永远，创意不止，不止创意！