昆明国家高新区关于面向全球公开征集园区形象标识（LOGO）的公告

为进一步加强昆明国家高新区规范化建设，充分展现园区良好形象，不断提升园区对外知名度和影响力，经研究决定，现面向社会公开征集昆明国家高新区形象标识（LOGO）。有关事项公告如下：

一、园区简介

昆明高新区是1992年经国务院批准成立的云南省首个国家级高新技术产业开发区。现由西区（五华黑林铺片区）5平方公里和东区（呈贡马金铺片区）105.3平方公里组成。建区以来，昆明高新区秉承“发展高科技、实现产业化”的宗旨，全面加快开发建设，大力推动产业聚集，持续提升创新能力，不断壮大经济规模，为促进高新技术产业化、推进发展方式转变、带动区域经济协调发展作出了应有贡献。是全国首批国家生物产业基地之一（云南省唯一），先后被国家有关部委批准为“国家创新型特色园区试点”“国家知识产权试点园区”等。

二、作品要求

（一）紧紧围绕园区“生物医药大健康、金属新材料、IT和现代服务业”等三大主导产业定位，充分体现其理念内涵。

（二）LOGO要主题鲜明、形象生动、具有较强科技感、识别性和辨识度，易懂、易记。创意新颖、富有时代气息，整体效果大气、时尚、简约。如配有文字，请合理选择字体、字形、颜色、笔画，与LOGO能够有机结合。

（三）构图新颖、设计简洁，能适用于文件、传统媒体、新媒体、宣传用品等各种场合和载体。

（四）作品必须为原创，禁止抄袭、剽窃他人的作品。

（五）参选作品或任何用于创作参选作品的素材均不得侵犯第三方的任何著作权、商标权、专有权利或其他权利，因作品侵权产生的法律责任由投稿者本人承担。

（六）作品设计以A4幅面白底绘制，作品须为矢量图，需同时提供可供输出的电子文件，存储为JPG或TIF格式，分辨率不低于300dpi。除设计图案，每件作品需配200字左右的文字说明，简要阐述标识的设计思路、理念、含义等。

三、投稿方式

有意投稿者请将参与作品以电子版形式发至电子邮箱275609771@qq.com。提交作品时请同时提供创作者真实名称、联系电话、通讯方式等信息资料，并将邮件名称标注为“昆明高新区形象LOGO标识征集报名作品”字样。

四、征集活动

（一）主办单位：昆明国家高新区党工委、管委会

（二）征集时间：2020年3月1日-31日

（三）征集范围：面向社会公开征集，单位、团队和个人均可参加。

（四）作品评选：2020月4月1日-30日，主办单位按照公开、公正、择优原则组织开展评选工作。

1. 初选。主办单位组织有关部门将征集到的参选作品进行初步甄选，筛选出符合征集条件的20件作品。

2. 投票。在昆明国家高新区官网和微信公众号开设网上投票通道，对20件入围作品进行投票，投票分数占总分20%。网络投票总票数最高作品为20分，投票票数第二的作品为19分，投票票数第三至第十九的作品依次减1分，投票票数第二十的作品为1分。

3. 评审。由主办单位组织专家进行评审，评审采取100分制。计算方式为：投票得分+专家评审分×80%，总得分保留小数点后两位数。作品得分相同时以网络投票分数高低为最终排序依据，评出一、二、三等奖。

4. 公示。评选结果将在昆明国家高新区官网、官方微信公众号、官方微博、官方今日头条号进行公示。

5. 公布。最终评选结果将在昆明国家高新区官网、官方微信公众号、官方微博、官方今日头条号进行体公布。

（五）奖项设置：一等奖1名，人民币3000元（税后）；二等奖2名，各人民币2000元（税后）；三等奖3名，各人民币1000元（税后）。同时颁发荣誉证书。

五、有关事项

（一）本次活动的入选作品，其知识产权和使用权归主办单位所有，获奖个人或单位不得自行使用或者转让。主办单位有权对入选作品进行修改、再设计、注册、展示、出版及其他形式的宣传、使用等。作品一经采用，入选设计者有义务根据有关评审意见修改完善，并按要求提供完整、详细的设计说明方案。征集结果公布后，未经采用的作品可自行处理。

（二）本次活动不收取任何费用，所有来稿一律不予退还，投稿者须保留图片和文字原稿，以备查证。

（三）凡向主办单位投稿者，均被视为认可本公告所有条款，主办单位对本次活动拥有最终解释权。

中共昆明国家高新区工委

昆明国家高新区管委会

                     2020年2月27日

Announcement of Kunming National High-tech IndustrialDevelopment Zone on Collecting the Zone Logo from the Public

In order to further strengthen that standardized construction of the Kunming National High-tech Industrial Development Zone, fully display the good image of the zone, and continuously enhance the awareness and influence of the zone, it is decided to collect the zone logo from the public upon discussion. Relevant matters are announced as follows:

I. Introduction to the Zone

Established in 1992, Kunming National High-tech Industrial Development Zone is the province’s first national high-tech industrial development zone approved by the State Council. The zone consists of two parts, a 5-sq-km built-up area in Heilinpu sub-district, Wuhua district and an 105.3-sq-km high-tech industrial base in the Majinpu sub-district, Chenggong district. Since the establishment of the zone, adhering to the tenet of "developing high-tech and realizing industrialization," the zone has made due contributions to industrialization of high-tech, the transformation of development mode and the coordinated development of regional economy by pushing the development of high-tech industries, vigorously promoting industry agglomeration, continuously increasing creativity and expanding economic scale. As one of the first national biological industrial bases in China (the only one in Yunnan province), the zone has been approved by the relevant ministries and commissions as "Pilot for National Innovative Characteristic Zone" and "National Demonstrative Zone for Intellectual Property."

II. Requirements for Works

（I）The logo shall center around the three leading industries in the zone, including "Big Health of Biomedicine, New Metal Materials, IT and Modern Service Industry," and fully reflect the concept and connotation of the zone.

（II）Logo shall be characterized by distinctive theme, vivid image, strong technological sense and strong identity, and be easy to understand and remember. It shall also be creative, novel, contemporary. And the overall effect shall be fashionable and simple. If words are designed in the logo, please choose a reasonable font, color, stroke that naturally fit the logo.

（III）The composition shall be novel and concise, and the logo can be used in various occasions and carriers such as documents, traditional media, new media and promotional articles.

（IV）The work must be original, and plagiarizing the works of others is not allowed.

（V）The candidate works or any materials used to in the candidate works shall not infringe any copyright, trademark right, proprietary right or other rights of the third party, and the legal liability arising from the infringement of the works shall be borne by the contributor himself.

（VI）The work shall be drawn on a white background of A4 size, and the work shall be a vector drawing. The electronic files shall be provided at the same time, saving as the JPG or TIF with the resolution not lower than 300dpi. In addition to the design involved, each work should be accompanied by a text description with about 200 words, briefly describing the ideas, concepts and meanings for the logo design.

III. Contribution Method

Interested contributors should send the works to the email 275609771@qq.com in the electronic format. Please provide the real name, contact number, communication method and other information when submitting the works. The name of the mail is marked as "Application Work for Logo of Kunming National High-tech Industrial Development Zone."

IV. Work Collection

（I）Sponsor: Party Working Committee and Management Committee of Kunming National High-tech Industrial Development Zone

（II）Time of collection: March 1-31, 2020

（III）Participants: The collection is open to the public, and companies, teams and individuals can participate in the event.

（IV）Selection of works: From April 1 to 30, 2020, the Sponsor will select the works based on the principle of openness, impartiality and quality.

1. Primary selection. The Sponsor will organize relevant departments to select 20 works that meet the requirements above.

2. Vote. An online voting channel will be opened in the official website and WeChat official account of Kunming National High-tech Industrial Development Zone to vote on 20 works selected. The voting score will account for 20% of the final score. The work with highest number of online votes scores 20, and the one with second highest number of votes scores 19. The scores for the works with the number of votes ranking third to the nineteenth shall be reduced by 1 point in sequence, and 1 for the work with the number of votes ranking the twentieth.

3. Review. The Sponsor will organize experts to review the works based on a 100-point system. The final score of work will be calculated in the following way: voting score + expert review score × 80%, and the final total score shall be double digits after the decimal point. When the scores of the works are the same, the first, second and third prizes will be awarded on the basis of the final ranking of the online voting scores.

4. Publicity. The results will be announced on the official website of Kunming National High-tech Industrial Development Zone, its official WeChat official account, official Weibo account and official Toutiao account.

5. Announcement. The final results will be announced on the official website of official website of Kunming National High-tech Industrial Development Zone, its WeChat official account, official Weibo account and official Toutiao account.

（V）Awards: 1 first prize winner with the reward of RMB 3000 yuan (after tax); 2 second prize winners, with the reward of RMB 2000 yuan (after tax) each; 3 third prize winners, with the reward of RMB 1000 yuan (after tax) each. A certificate of honor will be issued at the same time.

V. Relevant Matters

（I）The intellectual property rights of and the right to use the selected works shall belong to the Sponsor, and the winners shall not use or transfer the works on its own. The Sponsor has the right to modify, re-design, register, display, publish and promote and use the selected works in other ways. Once the works are adopted, their designers shall be obliged to modify and perfect the works according to relevant review opinions, and provide complete and detailed design plans as required. After the results are published, the works not selected by the Sponsor may be disposed of by the owners.

（II）No fee will be charged for this event. All works submitted will not be returned, and the contributors shall keep the pictures and originals for verification.

（III）Any contributor who has submitted the works to the Sponsor shall be deemed to have accepted all the terms and conditions of this Announcement, and the Sponsor shall have the final right to interpret this event.

Party Working Committee of Kunming National High-tech Industrial Development Zone

Management Committee of Kunming National High-tech Industrial Development Zone

                    February 27, 2020