由于洛迦诺的银幕，有些画面变得不可磨灭。还有一些是因为你的创造力才变得如此强大的。在第一版获得成功后，第75届洛迦诺电影节的形象设计比赛又回来了：了解如何参与，让你的想象力迸发。There are images that become indelible thanks to the screens of Locarno. And then there are those that become so thanks above all to your creativity. After the success of its first edition, the competition to design the image of the 75th edition of the Locarno Film Festival is back: find out how to participate and let your imagination roar.

豹，它的斑点和指纹。从商店橱窗到鹅卵石铺成的街道，再到大广场和一座黄黑相间的城市。无论你怎么看，洛迦诺电影节都是一场伟大的电影庆典，无论是本地还是国际电影节，75年来公众一直是电影的主角。这就是为什么这个版本的形象是我们交流的中心元素：它是官方邀请我们去发现每一个新版所传达的所有世界、人物和情感。The leopard, its spots and prints. And then the Piazza Grande and a city dressed in yellow and black, from the store windows to the cobbled streets. Whichever way you look at it, the Locarno Film Festival is a great celebration of cinema, both local and international, in which the public has been the protagonist for 75 years. This is why the image of the edition is such a central element of our communication: it is the official invitation to discover all the worlds, characters and emotions conveyed by each new edition.

自去年以来，我们决定委托您，我们的社区，来想象八月的活动，设计您理想版本的形象。令人惊讶的是，从数字开始：收到了来自85个不同国家的1000件作品。由6至74岁的创意人士参与。获奖项目是我们交流（包括商品销售）的绝对主角，成为所有参加洛迦诺活动的人心中留下深刻印象的标志。其他一些项目是一个展览的重点，吸引了许多节日观众的注意。Since last year we decided to entrust you, our community, with the task of imagining the August event, designing your image of the ideal edition. The surprises were not lacking, starting with the numbers: a thousand works were received, from 85 different countries. With the participation of creative people aged between 6 and 74 years. The winning project was the absolute protagonist of our communication, including merchandising, becoming an emblem impressed in the minds of all those who took part in Locarno74. A selection of the other projects was the focus of an exhibition that attracted the attention of many festival-goers.

参加比赛Participate in the contest今年的庆祝活动将更加重要，因为洛迦诺电影节将庆祝其75周年。一起回顾这段漫长的旅程将是令人兴奋的，最重要的是发现你们如何生活或解释我们的历史，这也是你们的历史。这就是为什么我们自豪地推出第二届洛迦诺电影节官方形象竞赛的原因。This year the celebration will be even more important, as the Locarno Film Festival celebrates its 75th anniversary. It will be exciting to retrace this long journey together, and above all to discover how you have lived or interpreted our history, which is also yours. This is why we are proud to launch the second edition of the competition for the official image of the next edition of the Locarno Film Festival.

拿一支铅笔和一张纸，或者一台PC和一台图形平板电脑，发挥创意：奖金为5000瑞士法郎，有机会在活动的所有材料和商品上看到你的创意重现。竞赛对所有人开放：平面设计师、插画家、设计师、摄影师、艺术家，也包括来自世界各地的创意人士和爱好者，他们不受年龄限制，为下一版的平面概念诠释艺术节的精神。我们的办公室必须在2022年1月6日之前收到工程。一个特别陪审团将在一月份宣布，在接下来的几天里，将选择代表洛迦诺的形象。Take a pencil and paper, or a PC and a graphics tablet, and get creative: the prize is 5000 CHF and the chance to see your creation reproduced on all the materials and merchandising of the event. The competition is open to everyone: graphic designers, illustrators, designers, photographers, artists, but also creatives and enthusiasts from all over the world and without age limits, who interpret the spirit of the Festival for the graphic concept of the next edition. Works must be received by our offices by January 6, 2022. A special jury will be announced in January and in the following days will choose the image that will represent Locarno75.

要求Requirements1、该版本的形象必须唤起洛迦诺电影节的美洲豹身份，以及该活动作为不同视觉和想象交汇处的性质。2、版本的图像必须是原创的。表演者拥有作品的权利，并向洛迦诺电影节授予使用权，该使用权必须是排他性的，不受地域、时间或媒体的限制（具体包括但不限于数字使用），洛迦诺电影节可自行决定将其许可给第三方。3、洛迦诺电影节有权自行决定更改图形概念的内容，如果这对于电影节的预期用途是必要的。4、该版本的图像包括该版本的徽标和位于预定位置的主要合作伙伴的徽标。

The image of the edition must evoke the leopard identity of the Locarno Film Festival and the nature of the event as a meeting place for different visions and imaginations.

The image of the edition must be original. The performer owns the rights to the work and grants rights of use to the Locarno Film Festival which must be exclusive, without limitations on territory, time or media (including specifically, but not limited to, digital use), and which may be licensed to third parties by the Locarno Film Festival at its sole discretion.

The Locarno Film Festival has the right to change the content of the graphic concept at its sole discretion should this be necessary for the Festival's intended use.

The image of the edition includes the logo of the edition and the logos of the Main Partners in predetermined positions.

评选标准Selection Criteria

选择标准基于已开发图像与洛迦诺电影节特征的衔接、其原创性和多功能性。评审团将于稍后宣布，评审团将支持以各种形式在数字（网站、社交媒体、应用程序）和传统平台（商品销售、官方出版物封面、宣传册）上开发的创意。

洛迦诺电影节保留在年度海报宣传活动中不使用获奖者项目的权利，前提是该项目不符合电影节的要求。电影节还可能要求对所选海报进行更改和/或改编。

The selection criteria are based on the cohesion of the developed image with the Locarno Film Festival identity, its originality and versatility. The jury – to be announced later – will favor ideas that can be developed in various formats and on digital (website, social media, app) and traditional platforms (merchandising, covers of official publications, brochures).

The Locarno Film Festival reserves the right not to use the winner's project for the annual poster campaign should the project not meet the Festival's requirements. The Festival may also request changes and/or adaptations to the chosen poster.

请在2022年1月6日之前提交您的项目！

参赛提交链接：

https://contents.locarnofestival.ch/contest75/?lang=en

奖项Prize评审团选定的项目将获得5000瑞士法郎的奖金。该奖项还包括洛迦诺电影节使用图形概念的报酬。根据评选标准，另外10个被认为有价值的项目将获得本次活动的通行证。第75届艺术节（2022年8月3日至13日）将在洛迦诺举办，届时将展出一系列项目。The project chosen by the jury will win a prize of 5,000 Swiss francs. This prize also covers remuneration for the use of the graphic concept by the Locarno Film Festival. A further 10 projects deemed worthy according to the selection criteria will receive a general pass for the event. A selection of projects will be exhibited during the 75th edition of the Festival (August 3-13, 2022) in Locarno.

详情和提交Details and submission

电话开通时间：2021年10月19日至2022年1月6日

参与是免费的，不需要申请费

以 pdf 文件格式下载此征集邀请函：

https://www.locarnofestival.ch/dam/lff/jcr:8aecd5a4-4e1f-46e0-9ba5-923eae69647a/LFF75_Contest.pdf

常见问题FAQs

问：我可以提交多个项目吗？

答：是的，您可以提交多个提案。每份提案相当于一份完整的表格。

问：我在代理机构工作，我可以参加吗？

答：是的，也接受来自机构的提交。

问：我可以和其他人一起参加吗？

答：是的。如果您的项目被选中，奖金将支付给其中一名参与者。

问：获奖项目什么时候公布？

答：获奖项目将在 1 月的前几周公布。洛迦诺电影节团队将联系所有参与者。

大赛官网 \参赛详情：

https://www.locarnofestival.ch/LFF/home.html